Zina Simonaitis's profile

P&G / Rite Aid / Summer Campaign

Zina Simonaitis
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P&G / Rite Aid / Summer Campaign

Goal: Convince millennial shoppers to consider Rite Aid (and P&G products) for their cleaning and beauty needs, by bringing a new sense of relevance to the summer season. 
Challenges: Create a campaign that can translate to a range of products, from beauty to household products. Do this under tight timing and budget.
Solution: I designed this in-store campaign to celebrate summer in a fun and aspirational way. The tone also had to feel direct and a bit authoritative to compliment the copy's tone of voice. I designed a modular layout and selected assets that were affordable and easy to implement. Illustrative summer cues, textural photographic elements, and headline colors are customized per product featured.
marketing Consumer Packaged Goods design designer graphic design print design art direction Art Director Advertising print
marketing Consumer Packaged Goods design designer graphic design print design art direction Art Director Advertising print
marketing Consumer Packaged Goods design designer graphic design print design art direction Art Director Advertising print
marketing Consumer Packaged Goods design designer graphic design print design art direction Art Director Advertising print
marketing Consumer Packaged Goods design designer graphic design print design art direction Art Director Advertising print
P&G / Rite Aid / Summer Campaign
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Zina Simonaitis's profile

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Zina Simonaitis's profile
Santa Rosa, CA, USA

P&G / Rite Aid / Summer Campaign

I designed this in-store campaign to celebrate summer in a bright, fun, & aspirational way. But it also had to feel direct and a bit authoritativ Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives